Loopfit: Designing an
all-in-one outfit thrifting
& renting platform for
Gen Z & Millennials
Loopfit: Designing an
all-in-one outfit thrifting
& renting platform for
Gen Z & Millennials
Loopfit: Designing an
all-in-one outfit thrifting
& renting platform for
Gen Z & Millennials
It started with me staring at my overstuffed wardrobe, realizing I wear maybe 10% of it, and still feel like I have nothing to wear.
It started with me staring at my overstuffed wardrobe, realizing I wear maybe 10% of it, and still feel like I have nothing to wear.
That moment sparked a thought: Imagine an Airbnb for clothes , where you could rent, thrift or sell outfits, all in one place! That idea became Loopfit, and my entry point into the world of Product Design.
To be honest, I had no idea what I was doing when I started. I didn’t have a concrete roadmap, I had zero case studies under my belt, and a serious case of impostor syndrome :’D
That moment sparked a thought: Imagine an Airbnb for clothes , where you could rent, thrift or sell outfits, all in one place! That idea became Loopfit, and my entry point into the world of Product Design.
To be honest, I had no idea what I was doing when I started. I didn’t have a concrete roadmap, I had zero case studies under my belt, and a serious case of impostor syndrome :’D
The idea was simple
The idea was simple
Help people do good (for the planet and their wallets) while still enjoying fashion. But designing for sustainable behavior isn’t just about good intentions, it’s about reducing friction. This is the story of Loopfit, a project that taught me design isn’t about knowing everything at your first project, it’s about being curious enough to figure it out.
Help people do good (for the planet and their wallets) while still enjoying fashion. But designing for sustainable behavior isn’t just about good intentions, it’s about reducing friction. This is the story of Loopfit, a project that taught me design isn’t about knowing everything at your first project, it’s about being curious enough to figure it out.
Problem Statement
Problem Statement
While interest in sustainable fashion is rising, most rental and thrift platforms in India still feel confusing, untrustworthy, and hard to use. There’s a need for a simple, reliable space where anyone, regardless of experience, can rent, sell, or thrift clothes with ease.
Target Audience: GenZ & Millennials
While interest in sustainable fashion is rising, most rental and thrift platforms in India still feel confusing, untrustworthy, and hard to use. There’s a need for a simple, reliable space where anyone, regardless of experience, can rent, sell, or thrift clothes with ease.
Target Audience: GenZ & Millennials
Project Goal
Project Goal
Build a platform that:
Allows users to seamlessly switch between buying & selling modes
Simplifies the renting/thrifting experience through filters like event, date, transparent pricing, and secure checkout.Makes listing of items easy and intuitive even for first-time sellers.
Builds trust through verified profiles, reviews, and return guarantees, clear policies, status visibility, and friendly nudges.
Build a platform that:
Allows users to seamlessly switch between buying & selling modes
Simplifies the renting/thrifting experience through filters like event, date, transparent pricing, and secure checkout.Makes listing of items easy and intuitive even for first-time sellers.
Builds trust through verified profiles, reviews, and return guarantees, clear policies, status visibility, and friendly nudges.
Design Process
Design Process
Empathize → Define → Ideate → Prototype → Test
Empathize: Understood user behavior and needs through market research, competitive analysis, and user personas.
Define: Mapped user journeys to identify friction points across specific flows.
Ideate: Explored ideas via lo-fi sketches focused on trust and ease of use.
Prototype: Translated concepts into high-fidelity screens and a clickable Figma prototype.
Test: Ran usability tests with 10 users to gather feedback
Empathize → Define → Ideate → Prototype → Test
Empathize: Understood user behavior and needs through market research, competitive analysis, and user personas.
Define: Mapped user journeys to identify friction points across specific flows.
Ideate: Explored ideas via lo-fi sketches focused on trust and ease of use.
Prototype: Translated concepts into high-fidelity screens and a clickable Figma prototype.
Test: Ran usability tests with 10 users to gather feedback
Market Analysis
Market Analysis
A rising number of Gen Z and millennials are consciously moving away from fast fashion, opting instead for more affordable, ethical, and personal fashion choices.
According to the Thrifting: A New Atlas for Indian Millennials Shopping study:
A rising number of Gen Z and millennials are consciously moving away from fast fashion, opting instead for more affordable, ethical, and personal fashion choices.
According to the Thrifting: A New Atlas for Indian Millennials Shopping study:
-Price sensitivity, brand curiosity, and eco-consciousness are top motivators for second-hand buying.
-Over 46,000+ posts with #thriftindia on Instagram signal a growing digital thrifting culture.
-Many users said they would thrift more if quality, ease and trust were assured.
-Price sensitivity, brand curiosity, and eco-consciousness are top motivators for second-hand buying.
-Over 46,000+ posts with #thriftindia on Instagram signal a growing digital thrifting culture.
-Many users said they would thrift more if quality, ease and trust were assured.
Currently, no major digital platform currently offers a streamlined, all-in-one experience for this. This leaves a gap in the market for a platform like Loopfit, which can formalize and scale circular fashion experiences.
Currently, no major digital platform currently offers a streamlined, all-in-one experience for this. This leaves a gap in the market for a platform like Loopfit, which can formalize and scale circular fashion experiences.
Competitive Analysis
Competitive Analysis
Here’s a breakdown of platforms that partially cover what Loopfit aims to do, along with what they do well, and where they fall short:
Here’s a breakdown of platforms that partially cover what Loopfit aims to do, along with what they do well, and where they fall short:
Two People, Two Needs
Two People, Two Needs
Meet Riya, a 27-year-old working woman newly shifted to Delhi. She has her best friend’s wedding coming up and doesn’t want to spend ₹7,000 on a lehenga she’ll only wear once.
She’s open to renting, but doesn’t know of any offline stores, and the wedding is approaching soon.
Press enter or click to view image in full size
Meet Riya, a 27-year-old working woman newly shifted to Delhi. She has her best friend’s wedding coming up and doesn’t want to spend ₹7,000 on a lehenga she’ll only wear once.
She’s open to renting, but doesn’t know of any offline stores, and the wedding is approaching soon.
Press enter or click to view image in full size
Then there’s Anya, a 19-year-old college student in Pune. Her closet’s overflowing with impulse buys (us, sister). She’s curious, could she turn those pre-loved clothes into pocket money?
Then there’s Anya, a 19-year-old college student in Pune. Her closet’s overflowing with impulse buys (us, sister). She’s curious, could she turn those pre-loved clothes into pocket money?
User Journey Mapping
User Journey Mapping
User Flow
User Flow
User journey for renting via date and event-based filtering
User journey for renting via date and event-based filtering
User journey for creating their first thrift listing
User journey for creating their first thrift listing
Lo-Fi Sketches
Lo-Fi Sketches
I started by sketching out rough ideas on a paper to explore the basic structure. Here are a few of those initial concepts:
I started by sketching out rough ideas on a paper to explore the basic structure. Here are a few of those initial concepts:
High Fidelity Wireframes
High Fidelity Wireframes
Features that made a difference:
Features that made a difference:
Eco Points to gamify sustainable choices
Progress indicators in cart and seller flow
Visual trust signals like badges and reviews
Unified but distinct UX for rent and thrift, respecting their differences
Beginner-friendly listing flow with clear labels, tooltips, and step-by-step guidance
Listing Preview with smart reviews before publishing
Eco Points to gamify sustainable choices
Progress indicators in cart and seller flow
Visual trust signals like badges and reviews
Unified but distinct UX for rent and thrift, respecting their differences
Beginner-friendly listing flow with clear labels, tooltips, and step-by-step guidance
Listing Preview with smart reviews before publishing
User Testing
User Testing
User testing was conducted with 10 users within age group 18–27. Here is the outcome:
User testing was conducted with 10 users within age group 18–27. Here is the outcome:
Observations & Feedback:
Observations & Feedback:
Task 1:
Some expected to see “Occasion” as a section on the homepage, not under advanced options.
One user suggested to add a separate button to add dates rather than keeping it in filters.
Task 2
3 users initially struggled to find the profile switch toggle.
The form felt intuitive and beginner friendly
Task 3
This task was easily completed by everyone
One user suggested to add an option upload a photo in case of false returns.
Task 1:
Some expected to see “Occasion” as a section on the homepage, not under advanced options.
One user suggested to add a separate button to add dates rather than keeping it in filters.
Task 2
3 users initially struggled to find the profile switch toggle.
The form felt intuitive and beginner friendly
Task 3
This task was easily completed by everyone
One user suggested to add an option upload a photo in case of false returns.
Looking Ahead
Looking Ahead
Everything couldn’t fit into the first version, but here are a few ideas I’d love to see come alive in the future of this project:
Features to donate old clothes in return of in-app currency.
AI-based related suggestions to promote increase in bag items.
Curated rental bundles for specific events
Partner with local tailors or designers to offer affordable alterations and customizations.
That’s a wrap on my first UX case study — from wardrobe chaos to wireframes. Thanks for reading!
Everything couldn’t fit into the first version, but here are a few ideas I’d love to see come alive in the future of this project:
Features to donate old clothes in return of in-app currency.
AI-based related suggestions to promote increase in bag items.
Curated rental bundles for specific events
Partner with local tailors or designers to offer affordable alterations and customizations.
That’s a wrap on my first UX case study — from wardrobe chaos to wireframes. Thanks for reading!
